Okuma Fishing USA
Employer: Okumafishingusa.com
Dates: 1/2019 - Present
As having never fished a day in my life prior to Okuma to now casually enjoying my time on the water, my experiences working alongside the marketing department as a Marketing Specialist will be hard to beat. I am grateful to have the opportunity in leading various marketing projects such as website front-end and back-end user improvement, among analytics and graphic design for Okuma and its subsidiaries. In 2020, I had the opportunity to relaunch the Okuma USA apparel line, designs included various items such as windbreakers, unisex, men's apparel, hats, and also introduced a female line of clothing. Other responsibilities include assisting in company growth strategies nationally and globally, creation of print and digital designs while executing sales and marketing materials that adhere to various marketing campaigns and brand guides.
Below are just a few examples of projects worked on:
2022 - Product Catalog
A redesign of our traditional portrait-oriented catalogs, the 2022 Okuma Catalog design was given a more modern look and new feel. Understanding the demands and needs for product introductions, the process was led and designed personally, setting the standard for our global and international branches moving forward.
2021 - Product Introduction Landing Page for the Hakai DT Reel
As a flagship product introduction for 2022 the Hakai DT Reel needed various marketing materials that made a statement. One way to do so was by creating and linking to a webpage that highlighted the technology and features offered by the Hakai DT reel models
